The Strategy Canvas

What We Do

Trusted by boards, CEOs, CMOs, and senior executives, we are recognized for our ability to delve into complex matters with curiosity and thoughtful analysis. Our expertise lies in forging pathways to opportunities and fostering alignment throughout organisations, all in pursuit of sustainable growth with a clear purpose. Our track record includes a proven capacity to dissect, evaluate, and drive performance. This capability is rooted in extensive experience within client-side C-Suite roles and as a management consultant at a leading Big4 firm. We are renowned for our innovative yet pragmatic approach to problem-solving, characterised by our analytical prowess and a knack for simplifying complexity while making the straightforward truly compelling. With an impressive tenure of more than two decades in the field, we hold the distinction of being a Fellow of the Australian Marketing Institute (FAMI), a graduate of the Australian Institute of Company Directors (GAICD), and a holder of a Master of Business Administration (MBA), among various other qualifications. Our approach is guided by a combination of sound judgment, common sense, and the ability to constructively challenge when necessary. We are committed to delivering value with integrity, bridging the realms of strategy, marketing, insights, operational and business planning, governance, finance and risk management, with an objective, practical, and independent perspective. Our involvement typically spans across financial services, retail, media, FMCG, healthcare, sports and recreation, travel, as well as the for-purpose and not-for-profit sectors, and our engagements encompass one or more of the following areas:

• Customer, Digital & Intelligence: Strategy development, Planning, Customer experience (CX), Go-to-market planning.
• Auditing and/or Mapping the Customer and Stakeholder Experience.
• Aligning and Integrating Customer Strategy with Business Strategy.
• Brand, Marketing, Creative, Media, Partnership, Sponsorship, and Campaign Advisory.
• Marketing Operations: Toolkits and Governance, Procurement, Reporting, Optimisation, Reviewing internal capabilities and structures.
• Product Design, Development, Governance, and Lifecycle Management.
• Customer-Facing Transformation: Maturity assessments, Benchmarking, Target state and horizon planning, Operating model development, User stories, Martech briefs.
• Reputation, Trust, ESG (Environmental, Social, and Governance), Engagement, and Stakeholder Relations.
• Human-Centered Design Thinking and Innovation.

Who We Are

Managing Principal Samantha Clark Profile +61 0423 781 191 email: sam@thestrategycanvas.com email: Samantha_J_Clark@hotmail.com