What We Do

We’re trusted by the Boards, CEOs and senior executives of some of Australia’s most recognised companies to help them cut through the complex information – and often conflicting views – they receive in relation to digital strategy and related tactics.

Our engagements typically involve one or more of the following:

  • integrating digital strategy with business strategy;
  • auditing the digital customer experience;
  • segmenting customers based on their value to the business;
  • developing customer engagement strategies;
  • reviewing internal capabilities and structures; and
  • developing or validating business cases for new digital initiatives.

Whatever the brief, our personal experience in building and running innovative digital businesses in highly competitive environments, combined with our pragmatic approach to strategy, helps our clients make better decisions and implement them more quickly.

Major clients we’ve worked with include Wesfarmers (and related companies), BHP Billiton, Cricket Australia, Football Federation Australia, the Cotton On Group and Direct Connect.

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